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Google co-founders Larry Page and Sergey Brin appeared on rollerblades at the G1 announcement. Being true nerds, this is of course not random. Maybe a bit far fetched, but my guess is that it’s probably a poke at Apple, saying “You have turned into a bunch of elitists. Android is the phone for ‘the rest of us’”.
Bill Verplank tells this story:
25 years ago we asked Apple: If the Macintosh was a car, what kind of car would it be?
"Oh, it’s a Beetle (a Volkswagen Bug) who thinks it’s a BMW."
What will it be in the future?
They all agreed that it was going to be some kind of rollerblades.
(Volkswagen is German and literally means “[The] People’s Car”.)
PS: If you don’t know about Bill Verplank, you should check him out. For example this podcast: Bill Verplank interviewed by Jared Spool